What is CRO

It is a structured and analytical approach to improving the performance of your website.

<aside> 🎯 You need to start with defining your website goals and needs (KPIs)

</aside>

Different pages/sections can have different conversions:

• Home page conversions >
  • Buy tickets (macro conversion)
  • Watch the intro videos (micro conversion)
  • Subscribe to newsletter (micro conversion)
• Events page >
  • Event registrations
  • Click to ticketing partner link
• Services page >
  • Download brochure
  • Phone calls

Key terms:

• Call to Action (CTA)

  • Calls to action that ask the user to take an action that leads to a conversion. In short, it is the use of words that compel an audience to act in a certain way.
  • Example: "Buy Now", "Sign Up", or "Download Now" buttons on a page

• Conversion Funnel

  • The flow used by visitors to complete a conversion.
  • Example: home >search results page >product page >payment

• A/B or Split Testing

  • Testing a version of a page or interface element. Each item is measured by its effectiveness. For example, a red button whose activity is measured by a green button. A/B can only test one thing at a time.

Statistics

Critical statistics for CRO are as follows:

• Conversation rates
• Bounce Rate
• Exit Rate
• Average Time on Site