<aside> 📌 SEO content refers to creating content to rank high in search engines.

</aside>

The Basics

Why SEO & content marketing?

• Free (?)

• Permanent results in mid-long term

• Traffic / search demand always grows - never a

  fashion

• Allow your audience engage with you more

• Increases brand value, media power

Types of content

• Long from blog posts, listicles
• How-to guides
• Video (+Youtube, Vimeo)
• Podcast
• Branded images (+royalty free images)
• Interactive tools (quiz, calculator)
• Education series (video, post, Notion)

How should the content be?

• Original, unique