The Basics

The topics that I listed above.

Re-marketing Pixels (aka Global Site Tag)

• Used to define specific a
• udiences (and similar audiences) to target.

Facebook Pixels

• The same logic applies to a conversion tracking & re-marketing.
• Setting up FB Pixel properly is more important because of FB & IG’s user behaviour & advertising offers.

Other Pixels: TikTok, Pinterest, LinkedIn, Twitter, and Bing/Microsoft (UET)

<aside> 🏃🏾 Best practices

• Different landing pages for different audiences (retargeting through landing pages)
• Micro, macro conversion tracking
• Re-marketing with different messaging
• Brand & competitor Ads (for Google) </aside>

👀Example Audiences

• All visitors
• Watched video X up to 50%
• Visited “for producers” page
• Subscribed to newsletter
• Saw the form Y but DID NOT fill
• Filled the form Z
• Clicked the Banner A (ads to specific audiences)

Audiences can be used:

• Targeted ads
• Increasing the bids
• Re-messaging
• Growing lists & targeting in the next event
• • Import emails to Audiences
• • Similar audiences

Different pages/sections can have different conversions:

• Home page conversions >
  • View & learn services
  • Watch the intro videos
• Events page >
  • Event registrations
• [ ] Services page >
  • Download brochure
  • Phone calls

💻 E-mail Marketing