Page Speed is the amount of time that it takes for a webpage to load. A page’s loading speed is determined by several different factors, including a site’s server, page filesize, and image compression.
Page Speed is the amount of time that it takes for a webpage to load. A page’s loading speed is determined by several different factors, including a site’s server, page filesize, and image compression. (recommended reading)
And in 2018 Google ramped up the importance of page speed with The “Speed” update. You can use Google’s PageSpeed Insights tool to check your performance.
It doesn’t only affect SEO but also the results in e-commerce (and other industries).
<aside> 💡 Page speed is important for both search engines and visitors. Researches clearly show that the conversion rates go way higher when the page is smooth and fast.
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