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The Basics

What is it

Low-hanging keywords usually appear on the second or third page of Google or even the bottom of the first page.

These keywords possess an excellent opportunity for your website, hooked into the fact that Google already likes your content.

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Example scenario: You are ranked #11 on a keyword and it brings zero traffic. With a small optimization effort, you can easily move to #7 and get a good amount of traffic.

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How to find

The most reliable resource is Google Search Console.

• Step 1: Visit Google Search Console (GSC)
• Step 2: Adjust the filters
• Step 3: Order by impressions

Action Plan

Optimize the pages & create new ones

When you find the keywords (on step 3), optimize those pages with the Keyword Based Optimization techniques. You can also create new content if you existing content doesn’t cover the search intent enough.