Why is it important

To be ranked for a keyword, Google

• should be able to crawl your website,
• understand which topics/keywords you cover properly,
• value your brand, organization,
• find the relevant information.

What should you do

Your website/content must

• answer the user’s search intent,
• cover the main and sub-topics,
• offer a unique and quality content.

<aside> 🤖 We are firstly dealing with robots and then user behavior here. So

• Robots should find it relevant and rank,
• Visitors should like it and send good signals to Google. </aside>

The Basics

What is it

To optimize the website or a page according to the main and sub-keywords.

How it should be

We should add the main keyword into:

• Page title
• URL (except for Homepage)
• H1 (and variants to other headlines if possible)
• Content (semantic approach)
• Image names and titles
• Interlinks