<aside> ⛔ Problems:

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• The world is changing and people consume much more time/content online rather than doing offline activities(concerts, cinema, festivals, etc).
• Media/tech companies took advantage of (and led) this change and unfortunately creative industry stayed way behind.
• The Creative Industry is too busy with its own problems. It couldn’t adapt this change well and stayed outdated.

<aside> 👉 A strong digital presence is a key to success of any business including the creative industries.

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<aside> 💡 Solutions:

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• Websites and all other digital channels are vital - and they should be treated that way. They should at least follow the basic principles and best practices.
• The websites should be optimized properly for SEO and target huge organic traffic.
• A content marketing plan should be executed for major platforms (website, social).
• A core data analytics setup should be done and important key metrics should be tracked.
• The goal of the website (ticket sales, online streams, newsletter submissions, traffic to sponsors) should be defined clearly and the website should be optimized accordingly.

<aside> 🤩 Facts and Realities:

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Digital Fact

Content is the king.

Domain authority matters a lot (for social, search engines).

A vast opportunity here**.** Let’s do it.

Website/social media traffic/engagement can be explosive and bring so much more (sponsorships, ticket sales, popularity, visibility, film submissions, etc) than you can imagine.

Industry Reality

You have more content than any other industry. It is fresh, interesting, demanded. Your ability to create content is also remarkable.

Websites/social accounts have quite high DAs due to thousands of backlinks, social proofs, unique and high quality content.

Easy-to-follow best practices, paying attention to digital properties will bring remarkable results, pretty fast.

<aside> 🔏 Long story short:

The creative industry is too busy with their stuff: “production, sponsors, events, speakers, competitions etc.”

Festivals (and the creative industry in general) have vast potential in the digital world. The websites have excellent domain authority, reputation, and backlinks - all you need for great results. The websites are just NOT used & optimized correctly.

With a correct roadmap, each festival(or similar) website can be converted into a media machine with high, targeted traffic. The good news is that we have prepared an actionable roadmap & tool stack for festivals to succeed in the digital world.

We got you covered. Follow this actionable, free-to-use, (almost) zero-cost framework and >>>

Next steps (roadmap):

• Learn and focus on what matters
• Fix technical SEO mistakes on your website
• Set a reliable reporting - track what matters
• Create a content marketing strategy & execute
• Analyze data results & improve your conversion rates </aside>

<aside> ⁉️ Let’s get started, shall we?

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