We need to execute a professional audit so that we know the major problems on our website immediately and take action about those in the next steps.

The Basics

What is it

We need to execute a professional audit so that we know the major problems on our website immediately and take action about those in the next steps.

What does an audit find?

• Broken links
• Not-crawlable pages
• Redirections
• Major technical errors
• Image problems (too large, etc)
• Title/Description errors
• Many others

Audit tools

• Ahrefs Webmaster Tools
• Google Search Console
• Screaming Frog

Action Items

<aside> 💡 Critical Tip: Audit tools will give you 100s of errors. It is more than enough to start with the critical ones that are listed below. Later on, you can also move to the less important ones.

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