The Basics

What is Headline

<aside> 📌 A headline gets the main focus and determines how many people click and read your SEO content. It also tells Google what the content is mainly about!

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Headings don’t just make the content on a webpage better organized and easier to read. They are also critical to good technical SEO.

Bots need to understand your page well - and main headline (H1) and sub-headlines (H2, H3..) plays a vital role on this.

                       Headline example

How it should be

You can add headings and subheadings in one of two ways:

• Each page needs only one H1 - that should include the main keyword (and hopefully more words)
• Headline structure is vital, H1 should includes H2s and H3 should be below H2s.
• Sub-headlines can cover the sub-keywords and/topics related to the topic.
• A sub-headlines should only be there if you really cover the topic (not for keyword stuffing)

Good examples

• A good example of H1, H2, H3 usage
• Another good example for H2 sub-topics

Commons mistakes

DO NOT do these mistakes and FIX immediately if you have those

• Multiple & not-related H1s