Core Optimization

Core Optimization(**)

Prepare the SEO core file

• Step 1: Export the HTML report in Screaming Frog as CSV
• Step 2: Import it to Google Sheets and save it as SEO Optimization: Core
• Step 3: Simply the SEO Optimization: Core file

Clarify your website structure

Now check your URL list in the Core Optimization file and

• Step 1: Decide if you need a structural change
• Step 2: Prepare & execute a redirection list (optional)
• Step 3: List the pages that shouldn’t be INDEXED by Google

Headlines

• Step 1: Make sure all pages have an H1 - and it includes the main target keyword of the page
• Step 2: Include H2, H3 when relevant - the page has content that can be structured
• Step 3: Use keyword research to find relevant headlines

Broken Links