<aside> 📌 The core setup makes sure we have the proper tracking assets in place - and the data is flowing nicely.

</aside>

The Basics

What is it

We need to have Analytics & tracking tools in place so that we can analyze and optimize our website’s performance and conversion rates.

Tools

• Google Tag Manager & Google Analytics
• Piwik Pro
• Plausible Analytics
• Simple Analytics

List of events & conversions that you want to track on your website:

Events

Page view

Important button clicks

Video actions (watched 50%, finished)

Viewed product details

Viewed 3 key pages

Shared with a friend

Clicked social media links

Conversions

Submitted form

Started a live chat

Subscribed to newsletter

Downloaded PDF

Purchased ticket A

Purchase ticket B

Key metrics

• Time on page/site
• Bounce rate
• Conversion rate (by page/channel)
• New/returning visitors
• Conversions

Key reports

• Main funnel
• Traffic sources
• Landing pages
  • Top visited
  • Least avg time spent
• Micro conversions overtime
• Conversions overtime

UTMs: Identifiers for external traffic

We need to have Analytics & tracking tools in place so that we can analyze and optimize our website’s performance and conversion rates.

• URL Without UTM

  • Campaign 1: https://analyzify.app/
  • Campaign 2: https://analyzify.app/

• URL With UTM

  • Campaign 1: https://analyzify.app?utm_source=facebook&utm_medium=AdName1&utm_campaign=Campaign1
  • Campaign 2: https://analyzify.app?utm_source=facebook&utm_medium=AdName1&utm_campaign=Campaign2
  • ZFF Sponsors page https://filmkids.ch/?utm_source=ZFF&utm_medium=Sponsors&utm_campaign=Sponsors
  • ZFF Event page https://filmkids.ch/?utm_source=ZFF&utm_medium=Events&utm_campaign=OctoberEvent